![]() It follows the 2019 launch of performance energy drink Reign Total Body Fuel. Last month the company also released Monster Energy Ultra Strawberry Dreams, Monster Reserve Kiwi Strawberry, Monster Energy Nitro Cosmic Peach and Java Monster Caffe Latte.īranching out, the company has launched Monster Tour Water, a pure unflavored water line, in still and sparkling variants in 19.2 oz cans.įurthermore, it is planning to launch Reign Storm, which will be positioned as a ‘total wellness energy drink’, in 12 oz sleek cans in US retail this month in four flavors, to address what it describes as a ‘compelling opportunity in the energy drink category’. “We look forward to sharing use of additional new products in the future.” Big launch: Monster Energy Zero Sugarīack in the company's traditional non-alcoholic stronghold, Monster is focusing its efforts on January's launch of Monster Energy Zero Sugar in the US: a drink that has been specifically developed as an ‘indistinguishable zero sugar analog’ of the original Monster Energy Green flavor. “Our alcohol beverage innovation pipeline is robust,” he said. The Dale’s Beer family will get a refresh in the second quarter of 2023, including the introduction of Dale’s American light lager and easy-drinking lager with 4.2% ABV.Īnd Sacks promises more launches in the alcohol category are set to follow. Wild Basin Hard Seltzer has just had a brand revamp: relaunching with ‘new packaging and great new flavors and taste profiles’. In alcohol, Monster is also refreshing brands acquired via the CANarchy Craft Beer Collective – a craft beer and hard seltzer company it acquired for $330m last year. “We are pleased with early results and plan to expand into additional markets in the second quarter of 2023, with the goal of being national by the end of the year,” said Sacks, speaking in the company’s FY22 earnings call last week. The 6% ABV drink contains 130 calories per 12oz and is free from added sugar and caffeine.īeast Unleashed has been designed to ‘leverage Monster’s brand equity, while carving out its own unique space in the beverage alcohol sector’, according to Monster Beverage Corporation CEO Rodney Sacks: aiming to be distinguishable from the ‘many hard seltzer brands that have become so ubiquitous over the last several years’. It comes in four flavors: Mean Green, White Haze, Peach Perfect and Scary Berries. The much-anticipated The Beast Unleashed – which is based on Monster’s existing flavor profiles - has launched in Arizona, California, Colorado, Florida, Ohio and Iowa via a network of beer distributors. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control. ![]() Filling & Packaging Equipment & Systems.
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